Photography in the XXI century: new directions of photographic language and relation to the other media. Conceiving new projects with photography and images.
The first module introduces the participants to the cultural debate about images and to the conceiving of new actions in artistic field.
The first part presents an overview of the contemporary international photography and imagery art scene, retracing the path that led from a traditional vision to the diverse experimentations of nowadays practices.
The second part of the course focuses on the generation of new ideas: from consolidated ways of presentation to the more innovative ones, the students are involved in the conceiving of new cultural projects, identifying specific actions and partners to be involved for the success of an initiative.
The role of curator and the main aspects linked to the conception of an exhibition, from the exhibition layout to the procurement of works, as well as the methods for the drawing up of a budget for the project. Art on the web: new opportunities of implementation.
The second module deals with two different workfields and the relating curatorial approaches: from one side all the procedural phases of an exhibition programming, from the other side the various possibilities offered through the implementation of new web platforms.
For both contexts, the course deals with the main aspects to be handled: conceiving and writing of a project, relationship with the artists and selection of the works, editing of a business plan, identification of targets, partners and sponsors.
An examination of logistical and organisational matters. Display practices and the development of the exhibition project.
The third module examines in depth all the logistical and organisational matters needed for the preparation of an exhibition, detailing both the managing of artworks (loan requests, insurance, shipping and handling) and of the exhibition space (surveillance, reception, bookshop, various authorisations to be requested). A second part focuses on display practices and the main issues related to the presentation of artworks, involving the students in the installation of a real exhibition featuring works from the Foundation photography collection.
Elements of photography critics: from critical essay to exhibition labeling, writing practices and texts production. Characteristics of the various means of communication and the construction of an effective promotional campaign.
The fourth course deals with writing stategies and communication. After being introduced to the different critical approaches to photography, the students are involved in a critical debate. Following, good tips and writing rules for different texts production: critical essay, exhibition labelling, press release, online communication. A final part is devoted to the press office activities and to the implementation of an effective communication plan, according to the kind of event, target and budget.
Photography in the form of a book, catalogue, magazine or a multimedia production. Image editing, the choice of format and contents. The copyright regulations.
The fifth course focuses on publishing activities, examinating different kinds of publications – exhibition catalogues, artistic books, magazines, etc.
In the first part of the module the students are involved in the conceiving of new editorial products (choice of format, text editing, organisation and image editing) through the examination of different samples and their positioning within the market. The second part deals with photo-editing and the construction of effective visual stories. A final focus is on copyright regulation and proper conditions of image reproduction.
Under the expert guidance of a tutor, participants are invited to deploy the skills acquired during the course by developing an individual curatorial project, to be presented at the end of the course and to be published on a dedicated online platform.
Main skills needed for the correct management, exposition and conservation of works. Photography and video-art in the art market: galleries, fairs and collectioners.
The last course refers to photography and video as artworks, dealing with all issues related to their proper treatment and their circulation within the artmarket.
The first part of the module deals with different printing techniques and the related conservation conditions, examinating the possible risks and the treatment of eventual damages incurred. The second part introduces to the functioning of the artmarket and the necessary issues to be considered in the purchase of photo- and videoworks: from tecnical details such as edition and format, to the price evaluation.
Il corso si concentra sulla cura dei contenuti e della comunicazione, focalizzandosi sul lavoro di ufficio stampa e sulla costruzione di un piano promozionale che individui i mezzi e le strategie più appropriate a seconda del tipo di evento, del target di riferimento e del budget a disposizione. Un ultimo focus è dedicato alla complessa questione dei diritti d’autore e alle corrette condizioni di riproducibilità delle immagini.
L’ultimo modulo è dedicato al funzionamento del mercato dell’arte e degli aspetti che è necessario considerare nell’acquisto e vendita di un’opera: dalle questioni tecniche di tiratura, edizione, formato ai luoghi in cui il mercato si sviluppa, fino al più complesso meccanismo di costruzione del valore di un artista.